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Click Here to download the FAAR 2006 Strategic Plan
Vision: The Fredericksburg
Area Association of REALTORSŪ exemplifies integrity,
professionalism and service to the community.
 Objective 1:
RealtorsŪ are educated, successful
and professional.
Actions
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1. |
Motivate all REALTORŪ members to complete education requirements as definedby the association |
2. |
Recognize completion of education requirements |
3. |
Develop multi-level educational platforms for: |
a. |
Business planning |
b. |
Marketing |
c. |
Time management |
d. |
Professional standards |
e. |
Customer service |
f. |
Professionalism |
g. |
Advertising standards |
h. |
Technology seminars |
i. |
Lender practices and alternative types of financing |
j. |
Fair housing |
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4. |
Develop REALTORŪ Retirement Planning seminars |
5. |
Explore retirement and insurance options for agents |
6. |
Encourage members to become active in association governance |
7. |
Enhance availability of educational materials regarding Fair Lending Practices |
Objective 2:
Brokers support the professional practices of the firm and their agents, work in cooperative
relationships with other brokerages and adapt to the ever-changing consumer needs and market trends.
Actions
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1. |
Encourage understanding of multiple business models through expanded focus on agency law |
2. |
Enhance broker-to-broker communications |
a. |
Establish quarterly broker meetings |
b. |
Develop brokerage risk management seminars |
c. |
Promote standards for professionalism, cooperation, accountability and REALTORŪ image |
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3. |
Promote available technology |
4. |
Establish email as principle communication method between association and membership |
5. |
Lobby MRIS to increase the number of mandatory descriptor fields in listings and develop practices to improve data integrity |
6. |
Increase affinity and affiliate program participation |
7. |
Explore expanding services for outlying areas |
8. |
Enhance and improve the working relationship with local builder's association |
9. |
Encourage increased REALTORŪ membership among Commercial practitioners |
10. |
Develop local strategic partnerships to benefit members i.e., technology, health care and retirement |
11. |
Empower the REALTORŪ membership through developing/creating necessary tools to promote the REALTORŪ image |
12. |
Encourage and assist brokers to develop "Office Policy Manuals" |
Objective 3:
Consumers have confidence and trust in the professionalism of the REALTORŪ.
Actions
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1. |
Build consumer trust by promoting the REALTORŪ image |
2. |
Develop a campaign to build consumer trust by: |
a. |
Promoting consumer Bill of Rights |
b. |
Sponsoring homebuyer/seller seminars |
c. |
Educating consumers on the value of the REALTORŪ |
d. |
Enhancing awareness of the REALTORŪ Code of Ethics |
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3. |
Educate agents to provide market/consumer-based services |
4. |
Enhance availability of educational materials regarding Fair Lending Practices |
Objective 4:
Government recognizes, supports and is responsive to the needs of the real estate industry and the consumer.
Actions
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1. |
Lobby legislature in conjunction with the state association to: |
a. |
Strengthen educational requirements for pre-licensing |
b. |
Promote separation of VREB from DPOR |
c. |
Streamline real estate regulations |
d. |
Regulate lending institutions |
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2. |
Monitor the effect of new post-licensing requirements |
3. |
Develop coalition of concerned business interests to include: |
a. |
Transportation |
b. |
Workforce housing |
c. |
Economic development |
d. |
Energy policy |
e. |
Growth and development issues |
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4. |
Create economic development working group |
5. |
Increase member participation in RPAC |
6. |
Develop systems to monitor local governmental actions |
Objective 5:
Professionalism is the foundation of the REALTORŪ business philosophy
Actions
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1. |
Encourage awareness of the REALTORŪ Code of Ethics by: |
a. |
Increasing emphasis of the REALTORŪ Code of Ethics |
b. |
Educating members on the filing process for an Ethics Complaint, Request for Arbitration and/or Mediation |
c. |
Encouraging action against unethical practitioners with local and state entities |
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2. |
Increased emphasis on "professional courtesy" in educational programs |
3. |
Encourage member participation in the NAR Diversity Program |
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