November 20, 2017, Chicago, IL—The Council of Residential Specialists announced today, effective immediately, that it is officially changing its name to the Residential Real Estate Council (RRC).  The name was changed in an effort to minimize the confusion between the organization’s name and the CRS Designation which is not changing.

“We’ve grown significantly and our new name reflects our commitment to deliver the highest level of knowledge and professionalism in the industry,” said Lana Vukovljak, CEO, Residential Real Estate Council. “As an organization, we are committed to providing premier education and fostering innovation to the brightest and most successful leaders in real estate.”

The Council also announced that the renowned CRS Designation symbol has been updated with a more contemporary look and feel.

“The CRS Designation is the most recognized and prestigious one in the industry,” said Leigh Brown, President, RRC. “The new look reflects our 41-year history of training and empowering ethical, efficient and successful real estate professionals within a more contemporary context to better represent the top REALTORS® that achieve the Designation.”

“We will be transitioning these changes over the coming weeks and months to make it as easy as possible for all CRS Designees to adopt the new branding,” said Vukovljak.

The Council implemented a number of groundbreaking changes this past year including offering a new education pathway leading to CRS Designation, and maintenance requirements for its CRS Designation. It also added 22 new classroom and eLearning courses to its education curriculum and is offering 80 webinars by the end of 2017.

“The Council is supported by innovative industry leaders who invest their time, energy and ideas to help it thrive and find solutions that keep our members at the top of the industry, while staying true to its mission,” said Vukovljak.

For further information, contact the Residential Real Estate Council at 800-462-8841.


About the Residential Real Estate Council, formerly the Council of Residential Specialists

Residential Real Estate Council, formerly the Council of Residential Specialists, is the largest not-for-profit affiliate of the National Association of REALTORS® comprised of more than 33,000 members, supporting them with education, networking events, practitioner developed tools and mentoring. It awards the CRS Designation to experienced REALTORS who have completed advanced professional training and demonstrated outstanding professional achievement in residential real estate.

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