Business ResourcesResources for your real estate business.
This year the Special Events Committee and the Board of Directors are excited to announce a return to the FAAR Expo! Mark your calendar for September 15th as we gather at the Fredericksburg Expo Center to learn, network, and have fun!
FAAR is thrilled to have Marki Lemons-Ryhal as our keynote speaker! Marki’s name may sound familiar to you as she is a renowned speaker in the field of real estate and marketing. Her innovative and engaging speaking style is sure to inform, entertain, and delight!
Check out these great classes Marki will be teaching at Expo:
- It’s Not You, It’s New! – Are you frustrated by technology and social media? You are not alone! As a 46-year-old social media speaker, Marki often wants to throw her phone, tablet, and computer out the window. How does one remain sane when every day there are updates to devices and apps? It’s not you, it’s new!
- Your Perfect Practice Morning for Sustainable Growth – Change your life one morning at a time by committing 60 minutes each morning to a LIFE of S.A.L.E.S. Reinforce your foundation for success by implementing five simple steps daily: Silence, Affirmations, Lead Generation, Exercise and Scripts.
- Is Real Estate Your One Thing? – What is one thing you can do today in real estate that would make everything else easier or unnecessary? It is time to stop doing nonproductive, busy stuff and focus on the one thing that can change your life and allow you to leave a LEGACY. You can predict your real estate success by being intentional and creating it.
Marki Lemons Ryhal is a licensed Managing Broker, REALTOR®, avid volunteer, Major Donor, and International Best Selling Author. In 2019, Marki was nominated as an RISMedia’s Real Estate Newsmaker and inducted into the REBAC Hall of Fame.
With 30 years of marketing experience, Marki has taught over 500,000 people (face-to-face and virtually) how to earn up to a 2682% return on their marketing dollars.
Big ideas packed into short talks.
Hear from local specialists! Speakers will cover a variety of topics in 5 minute increments about topics relevant to your business. The best part? FredTalks will be open to all attendees free of charge! Keep an eye out as we get closer to Expo to get speaker and topic announcements.
Become a better agent by networking on the tradeshow floor! Meet dozens of local vendors who can help you grow your business and better serve your clients.
Networking at Expo can help you:
- Build your network of industry specialists
- Learn about industry trends
- Grow your referral network
- Get your questions answered by industry specialists
- Increase your value as an agent
Currently, the events team and FAAR staff are keeping a close eye on all safety procedures, guidelines, and precautions in regards to COVID-19. To that end, Expo may look a little different this year.
- Booths may be further apart than usual
- Seating in the classroom may be socially distanced
- Meals will be boxed instead of an open buffet
- Masks may be required
- Current COVID procedures mandated by the state will be followed
At this time, we are excited to be bringing back the FAAR Expo in 2021. We are working to bring you a safe, educational, and fun event! If for any reason it is not safe to hold the expo in September, we will work with sponsors, speakers, and the expo center to move the event to the spring of 2022.
The Fredericksburg Area Association of REALTORS® Member Spotlight feature allows members of the community to get to know each other before working with each other in a transaction. Each member answers a series of questions to reveal more about themselves as people. It is FAAR’s hope that learning about an individual may spark connections that blossom via email, phone conversations or in-person meetings at events and classes.
The Historical little Town of Farmville, VA
Lake of the Woods
REALTOR® with Century 21 New Millennium
Number of Years in the Industry
Why do you love working in real estate?
I love being a blessing to others and there is no better blessing than helping one purchase their first home!
Favorite Work Story
I learned years ago you never know where business will show up! Received a call from a potential investor interested in buying a Short Sale listing of mine to rent in western Spotsylvania. Perhaps not a good opportunity for an investor, but through hard work and dedication we have conducted six transactions together!
What are you most proud of in your career?
I am most proud of staying the course regardless the type of market we experience. I learned years ago markets change and nothing lasts forever! Learn all you can to accommodate clients in any type of market.
Do you have a special cause or volunteer your time?
I’ve been a volunteer nurse for my Church since 1999. I love being a first responder for the Lord and being there for those needing my help rather it is spiritual or a sickness. I truly believe lives were saved because I was in the right place at the right time.
My husband and I experienced “Love at first sight” on Thanksgiving 1978! We married nine months after meeting and currently celebrating over 41 years of blissfulness. Robert continues to treat me like his Queen.
compiled from 2019 and 2020 information…
Business Characteristics of REALTORS®
65% hold sales agent licenses, 22% broker licenses, 15% broker associates
73% specialize in residential sales
The typical member has 9 years’ experience, 17% with less than a year experience
Shared experience of 25 years or more, 17%
Personal assistants- Only 16%, mostly broker owners and managers
30% of REALTOR® firms have a relocation department
80% of members were certain they would stay in the business for 2 more years
Business activity of REALTORS®
94% of appraisers appraised residential properties, 26% appraised land/farms
Typical appraiser appraised 204 properties
63% practiced single agency, 35% buyer and seller agency with disclosed dual agency, 11% transactional
Typical agent had 12 transactions; 33% reported one commercial deal
80% of property managers handled single family residential homes, 59% multi-family, 23% office property
Typical REALTOR® worked 36 hours
Typical agent earned 15% of their business from past clients
66% of agents reported no business from open houses
Income & Expenses of REALTORS®
37% were compensated under a fixed commission split (under 100%),
22% with graduated based on productivity
16% with a capped split (rises to 100 percent after a predetermined threshold)
Total medium expenses were $6,290
Medium gross income from real estate activities of REALTORS® was $49,7000
Sales agent medium income- $35,000,
Broker owners, managers, appraisers slightly higher
Only 2% received a sign-on bonus
Typical website maintenance- $70
Agents spent $60 on social media advertising; broker owners, managers $100
Office and Firm Affiliation of REALTORS®
52% reported they worked with an independent company
42% of REALTORS® were affiliated with a firm with a single office
25% worked at a firm with 2-4 offices
Medium tenure at current firm was 4 years
50% of brokers had some ownership interest; 33% sole ownership
Errors and omissions insurance was leading agent benefit
69% worked independently, 30% as part of a team
Technology and REALTORS®
Daily 9 out of 10 use a smartphone and wireless email, the internet, laptop or desk top
Daily 95% use email; 59% use social media, 66% use multiple listing software
77% have their own website, 44% of which are provided by the firm
76% are on Facebook, 60% use LinkedIn, 42% Instagram
26% do not use social media
A typical REALTOR® receives no inquiries from their website; brokers owners and manager receive the highest number due to greater spending
Social media brought in 2% for a typical agent continues to decline
Demographics Characteristics of REALTORS®
64% were female; 58% are 60 years and older;
Medium age was 55
93% had some post-secondary education, 33% completed a bachelor’s degree
Previous careers of agents- management, business or finance, sales
Only 5% was real estate the first career
73% reported that real estate was their only occupation
69% were married, 16% divorced, 10% were single or never married
80% were white, 10% Hispanics, blacks, 6 % Spanish was most common second language
Medium gross REALTOR® household income was $121.5000
83% of REALTORS® owned their own primary residence; 38% owned other
properties; 21% said they owned at least one commercial property
96% of REALTORS® are registered to vote
72% volunteer in their communities
13% were veteran; 1% active-duty service members
The Profile is just $14.95 for members for download (a $149 value)
2020 Member Profile – REALTOR® Store
Browse the Directory
Flip through to see all of FAAR’s affiliate members organized A to Z by company and also by service in the annual directory.
Not only will this guide you to some of the best companies in the local area, but the directory also contains committee contacts, member benefits, upcoming event calendar, multilingual REALTORS® and more!
Download your copy here or pick up a print copy of the directory at FAAR today!
Looking for all FAAR members?
Use the member search function at faarmembers.com/member-search to sort by member type, languages spoken, and more
See anything missing or incorrect?
Let FAAR know via email at firstname.lastname@example.org
Laura Pate Rodier
Marketing Director at The Title Professionals and Realtor® with Holt for Homes Realty
Number of Years in the Industry
Why do you love working in real estate?
Working in real estate affords me the opportunity to meet so many people! After five years in the business in the Fredericksburg area, I have extensive personal and professional networks of people. I run into someone I know every time I go anywhere. My daughter often tells me before we leave the house, “Mom, put on your lipstick because you know you will see someone you know because you know everybody.” She’s not wrong!
Favorite Work Story
Well, I am fairly certain that the over 200-year-old building that I work in is haunted. Ask me about it when you see me!
What are you most proud of in your career?
I am proud that I work for two organizations that prioritize community service. The Title Professionals supports a different local charity every quarter and donates time in addition to money. Holt for Homes faithfully plays Santa every year through FAAR’s Secret Santa initiative and is currently collecting food for the Fredericksburg Regional Food Bank. I suppose it is only logical that I take over chairing the FAAR Community Service Committee for this year!
Do you have a special cause or volunteer your time?
I lost my mother to breast cancer 23 years ago, so I am a multi-year supporter/participant of the Avon Walk for Breast Cancer, a 2 day 39 mile walk to raise money and awareness. I also volunteer at my church in various ways, including meal deliveries, youth events, and anything involving the choir, of which I am a member.
I love to paint! Watercolor portraits are my specialty, but I have painted almost everything. My friends are encouraging me to write and illustrate a book about the adventures of my dog, Bean the Corgi, and I am considering it!
Pat Breme, RCE, CIPS
Chief Executive Officer
To honor Women’s History Month, I offer these reflections. Over a lifetime you meet people who influence your values and viewpoints and often shape your choices.
I graduated from college in 1968 when women’s rights were the core of a very vocal, in-your-face movement. The rebel rousers were Betty Freidan, Gloria Steinem and Shirley Chisholm.
Freidan rocked the country with her book The Feminine Mystique, where she described the plight of college educated women who felt trapped and unfulfilled because career opportunities were largely limited to nursing, teaching or secretarial work.
The message of Friedan, who organized NOW (National Organization for Women), was expanded by others, Gloria Steinem and Germaine Greer who believed that political inequality has personal implications regarding sexuality, birth control, abortion, roles in marriage, housework and childcare.
Then there was Shirley Chisholm, the first black woman to be elected to Congress. She was a fierce spokesperson for woman’s rights. Her autobiography Unbossed and Unbought perfectly captured her feisty attitude.
Some of the milestones of the movement were outlawing gender discrimination in education and college sports, obtaining financial credit, and banning discrimination against pregnant women in the workforce. There were many who marched for equality in wages and equal opportunities for placement and promotions in business.
Over the past 30 years, there have been significant accomplishments. Rape crisis centers and health centers and women’s shelters providing specialized services came into existence.
We stand on the shoulders of women’s liberation advocates, as well as modern day trailblazers like Michelle Obama, Oprah Winfrey, Ellen DeGeneres and others.
The movements of today are MeToo, addressing sexual assault and harassment in the workplace, and the Time’s Up, which focuses on creating economic opportunities, safety and income equality for women in the workplace. Young women are finding a voice of their own in groups they identify with- color, sexual preference, gender preference, career choices, or other options.
However, in this country we can’t claim success unless we are also helping suppressed women around the world. In some countries, there has been no progress. Women are not educated; they are chattel of their husbands.
I stand on the shoulders of those women in association management who have elevated the position of executive secretary to CEO through hard work and showing value.
I stand on the shoulders of many FAAR women Presidents who have influenced me and taught me to be a servant leader, the value of collaboration, the advantage of listening before speaking and viewing situations from another’s point of view.
They shaped my thinking and ultimately shaped my style of management. Of the many who impacted my career, I comment on four who were significant role models for me…
Melanie Thompson, who can with precision, analyze an issue and cut through the nonsense
Suzy Stone, understands that volunteerism is the essence of being a servant leader
Sherry Bailey, always demonstrates the upmost composure in the most difficult situations
Gayle Elliott, she taught to take the time to have conversations with unlikely people
In my personal life, I must add-
My mother, she taught me to stand up for myself
My sister Barbara, whose sheer determination created successful businesses
My fourth-grade teacher, she taught me coordination in fashion
My daughters-in-laws and girlfriends, envelop me in love and keep me humble
Thank you to all FAAR women from 1957 to the present who have succeed in their careers, nurtured families and made a difference in the community. Lastly, but never least, I am grateful for the staff of seven women who I work with every day. They are servant leaders. They are innovative, collaborative and are perfect examples of the power of women in business.
February of 2021 saw very similar numbers as January, with increases in sold dollar volume, median price, and units sold. The market saw a 10% year-over-year increase in median price, going from $316,000 in February of 2020 to $349,950 in February of 2021. Units sold increased more than 13%, finishing out the month at 487 compared to 429 units sold last February. Total sold dollar volume increased more than 26%, coming in at approximately $181.4 million this year compared to $143,5 million last February.
FAAR Board Member Randy Walther comments, “The crazy weather of the past month matches the turbulence in the real estate market. February saw more of the same issues that have been in place for the past few months. Record low interest rates and changing housing needs are driving the market at a time when inventory is extremely low. That has caused an increase in prices but that increase is being somewhat offset by the low rates. “If you list it, it will sell” has become the motto in real estate this year. Buyers are laser focused on homes that fit their changing needs whether it’s location, space, internet connectivity or size. These issues should stay in place for the foreseeable future as more and more people seek the security of a home that can adapt to a new normal.”
The increases were unevenly distributed among the region’s localities however, with King George and the City of Fredericksburg seeing slight decreases. The City and King George saw a very slight drop in median price from February 2020, 0.6% and 1.4% respectively, but that is not uncommon in smaller markets like these two localities. King George County also saw a 20% decrease in units sold which could be indicative of continued challenges with finding housing in a very low-supply market. Stafford and Spotsylvania counties posted significant increases in median price, 11% and 15% respectively, pushing their median prices to all-time high levels, a common occurrence in recent months.
Days on market, the time it takes from when a listing enters the market until it receives a ratified contract and is removed from active status on the multiple listing service, fell more than 71% with houses averaging a measly 16 days on the market this February compared to 56 days last year.
Not unexpectedly, inventory across the region remains at historic lows. In February of 2020, there were 1,140 homes on the market. In February of 2021, there were just 360 homes for sale, representing a more than 68% year-over-year decline. New listings were down nearly 23% compared to last year. New pendings were down also, clocking in at 9% less than February 2020, which could be attributed to the lack of available supply to meet the current demand.
Read other articles like this in the latest FAARside newsletter.
Today we talk about how to get your website in front of clients and how to utilize SEO. If you like this episode and are interested in the FAAR YouTube video on writing bios you can check it out here! youtu.be/K-u_oU_zKZg
welcome to far louder your official
Hey FAAR members it’s MacKenzie and
today I want to talk to you about how
you can optimize your website so that
you start getting more leads from it.
One of the great tools we’ve seen come
out in the past few years are
created a place for you to build your
profile, you can use Squarespace but a lot of
people have gone with
the more customizable options of
using things like WordPress to create
their websites because that gives them
more control over the content and where
they’re going to show up.
Some of the major contributing
factors of that (where content shows up)
are the content that goes on the website
so I really want to talk to you about
how to get the right content on your
website to get more leads.
To understand that, we need to talk
about search engine optimization
more casually known as SEO. SEO is what
happens when you go and you type your
article and they suggest that articles on your
website be between 300 and 500 words
long which is about the
size of an essay that you would have
written in high school. The purpose
for this is because it’s not too long
but it’s not too short
to keep your readers attention. On top of
this, they also suggest
that you use key phrases a certain
amount of times in your
articles depending on the length of your
sentences and the
number of paragraphs.
It sounds really
complicated and really overwhelming right?
Well, there are a lot of great resources
to find out if the articles on your
website are actually going to be
optimized for the internet so that they
come up higher in search results.
The number one thing that you’re going
to want to look at is Yoast
which is an SEO optimizer that can be
plugged into WordPress.
If you have a WordPress website, this is
my number one suggestion.
it is free to use up to a point. There are some
higher end features that aren’t as
if you really want to look into those.
But this is my number one suggestion. If
you want to get your website higher up
you’re going to want to start optimizing
Other SEO Tips
If you’re not using a
website like WordPress where you can use
check out some of these tips:
Have a blog
and again that 300 to word count
It is very important try to use a key
phrase two or three times throughout your
article. something like
“best homes in the area” and then name your
The more you put these things into your
Article, if somebody is searching for
those specific things, they will come up
higher in search results.
What Else You Want To Talk About
You’re also going to want to link to
other websites’ content. Maybe if you’re
Lake Anna you want to link to the Lake
Anna website because it gives
your website credibility in a search
So those are a couple of tips
on how to create
You’re also going to want to add
an image and here’s why it’s twofold
the image comes in and creates something
more eye-catching for people to relate
to as they’re going through your website
but also if you have something where you
share your content it’ll usually pull
that graphic at the top of the page
that’s associated with the article
so instead of having to create separate
social media content
you’re pushing everybody back to your
website whenever you share
information this is great because it
centralized when you’re looking at
content to share talk about your local
area there are a lot of different services
that each area has something about
schools, something about trails, just really dig
into those things that if you were
moving someplace what would you want to
know. And then you also want to talk
about local businesses because people
want to see
local business supporting local business
and that’s where those photos come in
Again, if you put a photo in your article
About you going to this great downtown shop
and you share that article
to your Facebook page and you’ve got
that photo being shared again and again
it’s just getting that mileage out there
you’re also going to want to talk
about your day-to-day life not everybody
needs to know the
nitty-gritty details of what you had for
breakfast but if you really like to run
in a certain trail share that trail with
if you really like to go and make this
recipe but you need to have
this ingredient from that particular
store share that share your life to the
point where you’re sharing your
because you know that other people are
going to want to enjoy that same
lifestyle that you have the privilege of enjoying
because when at the end of the day we
all know that real estate comes down
to selling a lifestyle so if you want to
connect with people
share who you are they’re going to want
to connect with you
I think a lot of people get stuck on
this writing content for their website
or managing their social media. They’re
like I just don’t have the time
you know your clients are going to come
they’re going to find you on the
websites maybe it might not be the first
time they see your name but if your name
pops up on some place like Zillow or
they are googling you to find out more
about who you are
It’s very interesting to see the
statistics especially because
a lot of people think that the most
important thing on their website
is that MLS feed and while that’s a
great feature to have
it’s not what drives people to come to
your websites anymore because they’re
going to zillow and they’re going to
So, if you want to hear more about the
exact statistics we actually have a
on our YouTube page that was taught by
about how you can get your bio to be
more professional looking and why it really
matters to have that content on your
website I highly suggest you check it out
You really can’t afford not to put
content on your website
it is a driving force especially for new
agents so if you want those leads if you want
to get started make sure you’re
developing content for your website
and as always far is here to help and
support you we have great tools on our
website I highly suggest you check them
out faarmembers.com tools and check out all
the great content we have there for you
Have a great day guys!
The new year began the same way it went out: with so little supply of homes for the raging demand from homebuyers that even houses in the top price points saw multiple offers, a relatively rare occurrence in the in the last 10 years. January closed out with a total sold dollar volume of approximately $184.5 million which represents a staggering 50% increase over January of 2020. The market saw a significant 13% year-over-year increase in median price, going from $305,000 in January of 2020 to $345,000 in January of 2021. Units sold increased over 26%, finishing out the month at 486 compared to 385 units sold last January.
FAAR Board of Director Dawn Josemans comments, “As we keep doing business with our new virtual tools and following CDC guidelines when we physically show homes, we are not seeing the market slow down. We are still seeing more buyers than there is inventory to support, so buyers are not getting the first house they put an offer on. Maybe not even the second or third home they put on offer on. As a result, we are seeing multiple offers quite a bit over list price within days of going on the market. Many sellers are accepting those offers, waiving previous customary contingencies and keeping their fingers crossed for an on-the-money appraisal.”
While Stafford County has frequently driven gains in regional numbers, that was not necessarily the case for this January. While the County’s median price clocked in at $400,000 once again, representing a more than 14% increase from last January, units sold remained flat. There were 154 homes sold in pre-pandemic January in Stafford County, and 159 homes sold in January of 2021. At first blush, this might appear to indicate that demand is cooling in the County but a closer look at the numbers reveals that is not the case. A nearly unfathomably low inventory is responsible for depressing sales in Stafford County. In January of 2020, a time when most agents would agree that the supply was very low, there were 404 available homes on the market. Fast forward to the end of January 2021, and there were just 80 homes on the market, representing a whopping 80% decrease.
The jurisdictions with smaller populations saw the largest gains in January with Colonial Beach, Orange County, King George County, and the City of Fredericksburg posting 100% or more increases in total sold dollar volume, with Caroline County not far behind at 75%. The acceleration in sold volume was driven by a combination of higher price points and many more units sold, sometimes even 100% increases from the previous year. If January is any indication of how the market is going to be in 2021, area homebuyers and sellers are in for a wild ride.
Days on market, the time it takes from when a listing enters the market until it receives a ratified contract and is removed from active status on the multiple listing service, fell nearly 60% with houses averaging a measly 20 days on the market this January compared to 48 days last year.
Not unexpectedly, inventory across the region remains at historic lows. In January of 2020, there were 1,149 homes on the market. In January of 2021, there were just 396 homes for sale, representing a nearly 66% year-over-year decline. New listings were down more than 10% compared to last year, but that number seems moderate compared to some of the decreases the market has seen over the past year. New pendings continue their upward trajectory with a nearly 15% increase in pending contract activity compared to last year.
The past year has also seen a very heated and competitive rental market, altered in many ways by the eviction moratorium and accelerating demand. Josemans, whose real estate specialty is property management, comments, “The rental market remains strong; however, it is an interesting and complicated portion of the market. There are tenants whose income has been affected by COVID receiving Federal protection from being evicted. There are landlords being protected by the State with avenues to seek mortgage and rent income relief. The question is how long are both of these protections going to last. What happens when the protections go away? What happens to the folks who did not receive relief? Market conditions have led to a great deal of landlords deciding to take advantage of the current sales market and sell their investment property.”
FAAR will use a $4,500 Placemaking grant from the National Association of Realtors® (NAR) to help transform an unused space in the Town of Orange into a vibrant, public destination for community use and enjoyment. The grant was designed by NAR to ensure local...
February of 2021 saw very similar numbers as January, with increases in sold dollar volume, median price, and units sold. The market saw a 10% year-over-year increase in median price, going from $316,000 in February of 2020 to $349,950 in February of 2021. Units...
The new year began the same way it went out: with so little supply of homes for the raging demand from homebuyers that even houses in the top price points saw multiple offers, a relatively rare occurrence in the in the last 10 years. January closed out with a total...
“In a year of uncertainty, one thing was certain: the housing market was hot,” states 2021 FAAR President Carrie Danko. “In March, as widespread local shutdowns and quarantines were implemented to curb the pandemic, it seemed that the housing industry should prepare...