About the Pricing Strategies Advisor Course

This PSA course is specifically designed to help residential real estate agents and brokers enhance their skills in pricing properties, creating comparative market analyses (CMAs), and guiding clients through the complexities of valuation.

The course begins by putting the CMA in context on the spectrum of valuation services—which also includes appraisals, automated valuation models (AVMs), and broker price opinions (BPOs). In addressing the core CMA activity of determining selling and offer prices, the course offers substantial guidance on comparables and adjustments, including using RPR® tools for these purposes.

Pricing Strategies: Mastering the CMA pays special attention to Article 11 of the REALTOR® Code of Ethics, which defines the roles and responsibilities that REALTORS® must honor and uphold as they prepare their opinions on property value and price. In addition, the course provides step-by-step guidance on how to prepare and deliver a comprehensive CMA Report, work with appraisers and appraisal reports, and how to keep one’s pricing skills up-to-date and honed.

This course is the main requirement for the Pricing Strategy Advisor (PSA) certification and is an approved elective for the Accredited Buyer’s Representative® (ABR®) designation and the Seller Representative Specialist (SRS) designation.

Register for this class today to start pricing homes more confidently!


More about Instructor Rebecca Straley

Rebecca Straley is a real estate entrepreneur with decades of experience as a REALTOR®, broker, appraiser, and auctioneer!  Always seeking to ring the bell to bring our clients to the market and increase the productivity and professionalism of the REALTOR®, Rebecca is a top producing agent, Good Neighbor of the Year, Educator of the Year, and Ethics Award Winner.  As Broker of multiple high growth companies, Rebecca has managed nearly 400 agents in multiple market centers of VA & DC while continuing to study and grow; successfully authoring CE classes – instructing NAR Certifications and Designations, and customizing keynote and workshops for the brokerage, the association, and the Region!  As a Leader in the Women’s Council of REALTORS®, Rebecca’s first wish is always to lead by building relationships.

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