Zoom has become an important part of the real estate digital evolution and our new normal. On Tuesday, April, 28, 2020 Matthew Rathbun walked us through some important tips, tricks, and best practices for digital meetings through Zoom. Check out these great tips from the webinar or watch the video at the end!

Getting Started

The Right Set-Up

Before you even open the program there are three key things you will want to run your meeting. The first thing you will need is a pair of headphones with a built-in microphone. The headphones and microphone help prevent feedback and other technical difficulties. The second thing you will want is a good webcam. In his webinar, Matthew suggests that your camera should be above eye level and that investing in a good webcam can make you look more professional than your built-in camera. The final thing you will want to check is your lighting. Good lighting from the front helps your video to look bright instead of shadowy. Standing in front of a strong light source, such as a window or lamp can make your face hard to see through video.

You will also want to consider the paid account for Zoom. The free account allows you to those meetings for up to forty minutes, while the paid account has an unlimited meeting time. Additionally, many of the tools covered in this article and the webinar are part of the paid version. A monthly subscription is $15 a month and a year-long subscription is $150. You can check out the Zoom website to see all the cool features and exact pricing!

Organizing Your Zoom Real Estate Meeting
Preference Settings
  • If you are using dual monitors, make sure that is selected in your settings.
  • Set up reminders to automatically send before your meeting so you are always on time.
  • Take the opportunity to turn on the touch-up filter to soften your appearance.
Security Settings
  • Enable the waiting room so that you have to admit people joining the meeting. This helps protect your meeting from hackers and allows you adequate time to check your set up.
  • Allow clients to share their screen. Allowing another user to share their screen can help throughout your meeting so you and your clients can compare notes.
  • You can set up a password for your meeting if you have multiple attendees.
Inviting Your Clients

Once you have selected a date and time for your Zoom meeting, you can send the invitation to your clients. You can copy the meeting link straight from zoom and embed it in your email. You will want to restate the time and date of your agreed-upon meeting. Additionally, you will want to prompt your clients to set up a free account and test the program for themselves. Zoom can be used on a computer, smartphone, or tablet. Allowing your client to see what works for them ahead of time will ultimately help your meeting go smoother.


Check out these great tips and more in the Zoom’inars webinar below!


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