NAR Resource Reference Guide
Agent Marketing, Data & Career Resources, organized by category for quick reference.
142
Resources
18
Categories
Quick Navigation
1 Membership & Member Benefits
2 Directories & Search Tools
3 Marketing, Branding & Social Media
4 MLS & Listing Policy
5 Legal & Risk Management
6 Research & Market Data
7 Commercial Real Estate Research
8 RPR (Realtors Property Resource)
9 Education & Professional Development
10 Fair Housing & Safety
11 News, Media & Content
12 Broker Resources
13 Community Engagement & Campaigns
14 Advocacy & REALTOR Party
15 Events & Conferences
16 Association Executive (AE) Resources
17 Global Resources
18 Sustainability
2 Directories & Search Tools
3 Marketing, Branding & Social Media
4 MLS & Listing Policy
5 Legal & Risk Management
6 Research & Market Data
7 Commercial Real Estate Research
8 RPR (Realtors Property Resource)
9 Education & Professional Development
10 Fair Housing & Safety
11 News, Media & Content
12 Broker Resources
13 Community Engagement & Campaigns
14 Advocacy & REALTOR Party
15 Events & Conferences
16 Association Executive (AE) Resources
17 Global Resources
18 Sustainability
1
Membership & Member Benefits
11 resources
Core membership programs, value tools, retention resources, and partner savings for REALTOR members.
NAR Home
NAR’s main hub for real estate topics, membership, research, education, news, and member programs.
Membership
Central hub for REALTOR membership resources, value messaging, and key member programs.
Right Tools, Right Now
Monthly member program featuring curated tools and savings to support your business.
Right Tools, Right Now Toolkit
Downloadable and shareable resources tied to the Right Tools, Right Now program.
Member Value Plus (MVP) Program
Rewards-style program that encourages member engagement with perks and benefits.
MVP Toolkit
Ready-to-share promotional resources for explaining and rolling out the MVP program.
The Member Retention Campaign Toolkit
Co-brandable slides, flyers, and templates that help communicate membership value to agents and brokers.
NAR REALTOR Benefits Program
Official member savings and partner-offer hub focused on business and client service solutions.
NAR REALTOR Benefits Toolkit for AEs and CDs
Presentation slides, social graphics, and communication templates to promote REALTOR Benefits at meetings and events.
Information: Turn Knowledge Into Know-How
Curated membership information and resources, including broker tips and mobile app links.
REALTOR Store
Marketplace for NAR products, publications, and training materials that support your business.
2
Directories & Search Tools
5 resources
Tools for finding members, offices, associations, and NAR groups.
Directories
Directory hub for finding members, offices, associations, and other REALTOR organization listings.
Find a Member
Search tool for locating REALTORS by name, location, or other filters.
Find an Office
Directory search for brokerages and offices. Useful for referral and networking research.
Find an Association
Directory search for state and local REALTOR associations for member support and local resources.
NAR Group and Team Directory
Directory listing NAR groups and teams, plus key contact directories. Useful for networking and support.
3
Marketing, Branding & Social Media
7 resources
Guides, rules, and tools for marketing your services, protecting the REALTOR brand, and leveraging social media.
Marketing (Topic Hub)
Marketing-focused hub with guidance and content on promoting your services and listings.
Social Media (Topic Hub)
Social media guidance plus links to NAR tools like the mobile app and trademark resources.
Sales Tips and Techniques (Topic Hub)
Practical sales and business-development guidance that helps agents convert leads and retain clients.
Logos and Trademark Rules
Rules and guidance for proper use of REALTOR marks and related branding protections.
Trademark Use on Social Media
Guidance for properly using REALTOR marks in social usernames, profiles, and posts.
Copyright (Topic Hub)
Copyright guidance for listing photos and other marketing content used in real estate.
Working With Spanish-Speaking Clients
Guidance and Spanish-language marketing resources to better serve and market to Hispanic clients.
4
MLS & Listing Policy
9 resources
MLS best practices, listing options, and policies governing online data display and seller choices.
MLS and Online Listings (Topic Hub)
Resources on MLS concepts, online listing exposure, and related policies and best practices.
MLS Best Practices
NAR policy resources that help MLS participants and brokers understand MLS best practices.
MLS Policy
Central policy page for NAR MLS guidance, updates, and supporting materials.
Multiple Listing Options for Sellers
Policy information that can affect listing marketing strategy and seller options.
Virtual Office Websites Policy (MLS Data)
MLS policy text covering online display, valuations, and consumer-facing features for VOW sites.
Get the Facts
Policy-update hub with consumer and practitioner resources designed to clarify major industry changes.
Consumer Guide: MLSs
Client-friendly explainer you can share to help consumers understand the MLS and its benefits.
Consumer Guide: Alternative Listing Options
Client-facing guide explaining listing options for use in listing consult conversations.
Broker-to-Broker Agreements 101
Resource explaining broker-to-broker agreements and related practice changes in plain language.
5
Legal & Risk Management
5 resources
Legal topic hubs, risk management webinars, and compliance-focused video series.
Legal (Topic Hub)
Hub for legal issues, risk management topics, and links to key compliance resources.
Window to the Law (Video Series)
Short legal videos on topics that impact marketing, risk management, and day-to-day practice.
Window to the Law: Social Media Best Practices
Video overview of legal and ethical considerations for social media marketing.
Risk Management: Copyright Best Practices
Webinar-style resource plus sample agreements to reduce copyright risk in listing media.
Legal Resources for Brokers
Broker-oriented legal resource hub including links to state issues tracking and safety resources.
6
Research & Market Data
21 resources
Housing statistics, economic forecasts, dashboards, and reports for market analysis and client presentations.
Research and Statistics
Top-line research hub with dashboards, monthly updates, and links to core data products.
Housing Statistics and Trends
Central hub for NAR housing statistics, trends, and related indicator pages.
Pending Home Sales
Indicator page for the Pending Home Sales Index and related data and releases.
Existing-Home Sales
Indicator page with existing-home sales data and supporting context.
Housing Affordability Index
Affordability indicator showing how income and prices impact purchase ability over time.
Affordability Distribution Curve and Score
Tool explaining affordability across income levels using active inventory data.
Metro Market Statistics Dashboard
Member-only dashboard for metro-level housing, affordability, pricing, and economic stats.
Metro Median Prices and Affordability
Quarterly metro price and affordability report useful for market updates and listing presentations.
Home Buyers by MSA
Interactive MSA profiles showing demographics and characteristics of home buyers.
Median Prices by County
Interactive county map for median home values and estimated monthly mortgage payments.
Research Reports (Hub)
Research report hub covering consumer, member, technology, and market behavior topics.
Research Reports by Title
Index of NAR research reports organized alphabetically for quick discovery.
REALTORS Confidence Index
Monthly survey-based report reflecting REALTOR observations on buyer and seller activity.
Research Update (Monthly)
Monthly roundup of NAR research outputs including data, reports, and instant reactions.
State and Metro Area Data
State and MSA data hub for market stats, affordability, and other geographic breakouts.
Statistical Release Schedule
Official schedule of upcoming NAR statistical releases to help you time market content.
Quarterly Economic Forecast (PDF)
Quarterly forecast PDF summarizing economic outlook and housing expectations.
Quarterly Economic Forecast Podcast
Podcast episode discussing NAR’s economic forecast in audio format.
Presentation Slides
Presentation hub for downloading slide decks from NAR meetings, economists, and researchers.
State-by-State Economic Impact
State and congressional-district reports showing real estate’s economic impact.
Market Statistics Dashboard Launch
Explainer article describing the member dashboard and the data it provides.
7
Commercial Real Estate Research
3 resources
Market insights, metro dashboards, and sector reports for commercial practitioners.
Commercial Metro Market Dashboard
Dashboard-style report evaluating commercial conditions using economic and market indicators.
Commercial Market Insights (Nov 2025)
Monthly commercial market insights report for tracking conditions and trends.
Commercial Research
Commercial research hub with sector reports and analysis for commercial practitioners.
8
RPR (Realtors Property Resource)
14 resources
Property data, analytics, reports, and marketing tools available to all NAR members through RPR.
Realtors Property Resource (RPR)
Member benefit providing property data, analytics, and reports to support CMAs and prospecting.
What Is RPR
Overview of RPR’s data, analytics, and who it serves across agent and brokerage roles.
RPR Mobile App
Info page for the RPR mobile app for on-the-go property and market reporting.
The RPR App
RPR Mobile product page describing features like mobile CMA, buyer tours, and market trends.
RPR Commercial
Commercial-focused RPR tools for prospecting, site selection, and investment analysis.
10 Ways to Get the Most Out of RPR
Action list that helps agents set up RPR, personalize reports, and start using core features.
Social Media Marketing With RPR
Templates and examples showing how to turn RPR neighborhood data into social content.
RPR Price Opinions for Buyers
Guide for using RPR data to support value conversations during showings.
Insert Custom Pages into RPR Reports
Instructions for adding custom PDF pages into RPR reports for branding.
Create a Report That Gets Attention
Step-by-step guidance for creating shareable, client-friendly RPR reports.
RPR Resources for Core Standards
Association-focused resources explaining how RPR supports NAR Core Standards.
RPR Economic Area Reports
Guide to using RPR economic area reports for advocacy and community insights.
RPR Association Dashboard
Dashboard portal for associations with metrics, data updates, and economic area reports.
How I Use RPR to Wow Clients
Practitioner examples showing practical ways to use RPR in CMAs and market updates.
9
Education & Professional Development
6 resources
Ethics training, CE requirements, designations, certifications, and the NAR library.
Code of Ethics Training
Hub for fulfilling the Code of Ethics training requirement, including free course options.
Fair Housing Training
Requirement page detailing Fair Housing and anti-bias training rules and deadlines.
Continuing Education (CE)
Overview of continuing education requirements and how they vary by state.
Designations and Certifications
Directory listing NAR designations and certifications with links to each credential.
Library and Archives
NAR’s Library and Archives with research services, catalogs, and reference resources.
Center for REALTOR Development Podcast
Professional development podcast covering skills, trends, and career growth topics.
10
Fair Housing & Safety
8 resources
Fair housing programs, safety protocols, toolkits, and diversity resources for practitioners and associations.
Fair Housing (Program Hub)
Fair housing program hub with resources, education, and practical tools for REALTORS.
Fair Housing Month
Hub for Fair Housing Month activities, event replays, and supporting resources.
Fair Housing Month Toolkit
Customizable poster and social graphics to help promote Fair Housing Month locally.
Safety (Program Hub)
Safety program hub with tools, education, and resources designed to reduce risk in practice.
Safety Toolkit for Associations
Association-ready materials, educational resources, and tools to build a safety culture.
Safety Marketing Materials
Logos, posters, and promotional materials to support safety awareness campaigns.
The RAW Group for Associations
Resource connecting associations with REALTOR safety expertise and support.
Leading With Diversity (AE Hub)
Association-focused tools and resources to build more inclusive leadership and culture.
11
News, Media & Content
12 resources
NAR news outlets, blogs, newsletters, podcasts, video series, and shareable media.
NAR REALTOR News
News and practical business content that supports marketing, operations, and client conversations.
Blogs
Expert commentary from NAR staff and contributors on technology, staging, trends, and more.
NAR Emails and Newsletters
Subscribe to NAR email updates and newsletters to stay current on industry topics.
Infographics
Shareable infographics for presentations, newsletters, and social posts.
Videos
Video library including educational series and explainers for training and consumer education.
MLS Minute (Video Series)
Short videos explaining MLS-related topics and policy changes.
Change Agents Podcast
Podcast focused on business, leadership, and innovation for real estate pros.
Advocacy Scoop Podcast
Podcast covering advocacy topics and policy issues affecting your market.
Real Estate Today
NAR’s real estate radio show and podcast with timely topics and interviews.
Stay Connected
Hub for NAR social channels and ways to keep up with updates across platforms.
Apps (Stay Connected)
Landing page for NAR apps and mobile tools for members.
NAR Mobile App
Mobile app for accessing NAR news and member tools on the go.
12
Broker Resources
4 resources
Programs, education, and operational resources specifically for brokers and brokerage leadership.
Brokers (Program Hub)
Broker-facing hub for programs, services, and content on running successful brokerages.
Broker Summit Toolkit for AEs
Co-brandable assets and templates to plan, promote, and host broker summit events.
Being a Broker (Topic Hub)
Broker-focused topic hub with education and operational resources.
Small Brokers
Resource page tailored to small broker needs, including meeting and toolkit resources.
13
Community Engagement & Campaigns
15 resources
Good Neighbor Awards, volunteerism, homeownership month, and consumer-facing education resources.
REALTORS Are Good Neighbors
Campaign hub highlighting REALTOR volunteer stories and community impact content.
Good Neighbor Awards
Awards program recognizing REALTORS for community impact.
Good Neighbor Awards Media Kit
Downloadable assets for promoting Good Neighbor Awards and local winner stories.
Ken Larson Media Kit
Press-ready assets for sharing a specific Good Neighbor winner story.
Good Neighbors: AE Resources
Marketing materials to help associations promote REALTOR volunteerism.
REALTOR Volunteer Days 2026
Event page for the annual volunteer week with a planning and promotion toolkit.
Spread the Word: Good Neighbors
Resources to publicize Good Neighbor stories and promote nominations.
National Homeownership Month
Campaign hub with resources and research to support homeownership messaging.
Homeownership Month Toolkit
Shareable graphics and materials for promoting homeownership month.
Homeownership Month Resources
Educational and promotional resources for homeownership month.
NAR Homeownership Trends Research
Homeownership-month research resources and data to support market messaging.
NAR Homeownership Initiatives
Overview of NAR initiatives tied to expanding homeownership.
Pathways to Homeownership
Hub focused on homeownership access initiatives, including toolkits.
Handouts for Buyers
Printable buyer education handouts to support consultations and lead nurture.
Practice Changes Infographic
Shareable infographic explaining practice changes for consumers.
14
Advocacy & REALTOR Party
6 resources
Advocacy tools, grants, polling programs, and mobile alerts for political and policy engagement.
REALTOR Party Mobile Alerts
Text-alert platform for advocacy updates and calls to action.
Visit the REALTOR Party Site
Jump-off page to REALTOR Party programs, grants, and toolkits.
Housing Opportunity Grants Toolkit
Guides to help REALTORS and associations advance housing opportunity.
Pro-Property Platform 2025 AE Toolkit
Toolkit PDF explaining NAR’s pro-property advocacy contribution tagging program.
Advocacy Everywhere
Navigation page linking into REALTOR Party advocacy tools and grant programs.
State and Local Growth Polling
Local polling resources to support messaging and advocacy.
15
Events & Conferences
4 resources
Major NAR events, marketing toolkits for promoting attendance, and broker-focused gatherings.
NAR NXT: The REALTOR Experience
Conference overview page featuring education and networking opportunities.
NAR NXT Marketing Toolkit
Ready-to-use graphics and sample copy to promote NAR NXT participation.
Legislative Meetings Toolkit for AEs
Digital assets and sample copy to promote the REALTORS Legislative Meetings.
Association Broker Events
Calendar of broker-focused association events with promotional toolkit references.
16
Association Executive (AE) Resources
5 resources
Tools, checklists, and promotional assets designed for association executives and their teams.
Association Executives (AE Hub)
Hub for association executive resources including toolkits, courses, and relationship guides.
Share and Promote (AE)
Central collection of shareable toolkits, marketing assets, and promotional materials.
Resources for New AEs
Checklists and starter resources to help new association executives ramp quickly.
Three-Way Agreement AE Toolkit
Toolkit resources to explain and promote the value of NAR’s three-way agreement.
The Three-Way Agreement (Policy)
Policy explanation of the three-way agreement and how it structures the REALTOR organization.
17
Global Resources
2 resources
International market connections, global toolkits, and resources for working with diverse client bases.
18
Sustainability
5 resources
Green features, resilience topics, and sustainability planning tools for associations and practitioners.
Sustainability (Program Hub)
Sustainability resources and programs for green features and resilience topics.
Sustainability Resources for Associations
Association-focused sustainability planning resources and toolkits.
Sustainability Toolkit
Step-by-step toolkit for building sustainability into association strategy.
Sustainability: Build a Plan
Toolkit module to translate assessment results into a practical plan.
Sustainability: Additional Resources
Supplemental resources for sustainability planning and implementation.