Build your digital presence fast and cost effectively
WEBSITE
Claim your free REALTOR Branding Kit at get.realtor/partners/faar. The branding kit ($69.95 total retail value) includes
- FREE .realtor™ domain using your name for the first year ($39.95 value)
- FREE matching email address for the first year ($30 value).
- FREE Professional Website, a customizable professional single page web site.
- Example website: https://www.dealcloserdoug.realtor.
Whether you use the professional website offered here, connect your domain to your realtor.com profile page, or point it to an existing site …The branding kit includes simplified step by step directions and videos to show you how to take your branding to the next level.
Services like Placester ($59.99/month) or WordPress ($25/month) may also be efficient and budget-friendly website management solutions for your website.
Pay MRIS / Bright MLS for your data feed “idx” ($10/month or if multiple sites, $12.50/month). Embed feed in website.
EMAIL MARKETING
Capture emails of potential clients with Mailchimp, a free (up to so many contacts) mass email service that manages collecting emails, allowing you to build and send emails and email templates, and aiding in keeping your emails CAN-SPAM compliant. Emails to over 500 recipients must contain your business address, an unsubscribe link, and you must honor a contact’s unsubscribe within 10 days. Mailchimp will generate the email capture tool you can embed in your website, the best location to drive your contacts and collect leads.
BUSINESS FACEBOOK PAGE
- Log in to your personal Facebook account
- Go to “Create a Page.”
- Select your business category (local business)
- Upload your profile picture
- Fill in your company information (link to your website and other social sites here)
- Add in a cover photo (link to your website and other sites in the description here too)
- Start sharing engaging updates that drive your audience to your email capture and idx feed
OTHER ONLINE PROFILES
The online portal Realtor.com operates in tandem with NAR through an operating agreement. Claim your Realtor.com profile and fill in your bio and picture. Why? Customers are spending more time on REALTOR.com per session than any other sites excluding amazon, youtube, facebook. They search for realtors by zip code, then highest recommendation or highest rating (so start getting those recommendations and ratings!).
Establish a presence on Zillow and Trulia so you know what consumers are seeing on these sites
Establish a presence on Instagram, Linkedin, Twitter, or wherever your target audience is present (Manage up to 3 accounts with a tool like Hootsuite.com or set up the tool “If This Then That (ifttt)” to autopublish from one channel to another)
EXPENSE AND MILEAGE TRACKING
Track your mileage and/or expenses easily with apps like Expensify, MileIQ, Everlance, Hurdlr (premium versions cost $60 annually)
REALTOR® EXCLUSIVE TOOLS
Need to run Comps? REALTORS Property Resource (RPR) and RPR mobile are two exclusive REALTOR® tools offered by NAR.
Spread the word—Photofy is a social media sharing application that makes it easy to share NAR’s “That’s Who We R” campaign graphics customized with your contact information.
The Virginia REALTORS® Tech Helpline offers support for hardware, software, networking and digital devices. Members can contact friendly and knowledgeable analysts via phone at 1-800-276-4216, e-mail, or online chat for help with any device. The Tech Hotline will troubleshoot problems and offer solutions, often by ‘remoting in’ to your computer while you relax. The customer care team can advise you on hardware and software purchasing, and most importantly, they are especially attuned to your needs as a REALTOR®.
The Virginia REALTORS® Legal Hotline is a member benefit and the fastest way to get vital answers on questions about Virginia real estate law as well as timely information on legal and regulatory issues concerning the real estate industry.
The FAAR Technology Committee facilitates a Tech Time workshop every other 2nd Tuesday of the month from 10 am-noon. Bring your projects, tech issues, or plan to shoot a video in the Studio—-We’re here to help!