Build your digital presence fast and cost effectively

WEBSITE

Set up your domain for your website at www.get.realtor with a free for one year yourname.realtor domain (after first year $40/year). Package includes branded “vanity” email (yourname.realtor) & forwards to existing email

Claim your free Placester website (free version includes 4 pages on site and no blog, upgrade for $99/month for additional functionality) or start a blog-optimized business site with WordPress for just $25 per month billed annually

Pay MRIS / Bright MLS for your data feed “idx” ($10/month or if multiple sites, $12.50/month). Embed feed in website.

EMAIL MARKETING

Capture emails of potential clients with Mailchimp, a free (up to so many contacts) mass email service that manages collecting emails, allowing you to build and send emails and email templates, and aiding in keeping your emails CAN-SPAM compliant. Emails to over 500 recipients must contain your business address, an unsubscribe link, and you must honor a contact’s unsubscribe within 10 days. Mailchimp will generate the email capture tool you can embed in your website, the best location to drive your contacts and collect leads.

BUSINESS FACEBOOK PAGE

  1. Log in to your personal Facebook account
  2. Go to “Create a Page.”
  3. Select your business category (local business)
  4. Upload your profile picture
  5. Fill in your company information (link to your website and other social sites here)
  6. Add in a cover photo (link to your website and other sites in the description here too)
  7. Start sharing engaging updates that drive your audience to your email capture and idx feed

OTHER ONLINE PROFILES

Customers are spending more time on REALTOR.com per session than any other sites excluding amazon, youtube, facebook. They search for realtors by zip code, then highest recommendation or highest rating (so start getting those recommendations and ratings!)

Establish a presence on Zillow and Trulia so you know what consumers are seeing on these sites

Establish a presence on Instagram, Linkedin, Twitter, Google+ or wherever your target audience is present (Manage up to 3 accounts with a tool like Hootsuite.com or set up the tool “If This Then That (ifttt)” to autopublish from one channel to another)

EXPENSE AND MILEAGE TRACKING

Track your mileage and/or expenses easily with apps like Expensify, MileIQ, Everlance, Hurdlr (premium versions cost $60 annually)

REALTOR® EXCLUSIVE TOOLS

Need to run Comps? REALTORS Property Resource (RPR) and RPR mobile are two exclusive REALTOR® tools offered by NAR.

The Virginia REALTORS® Tech Helpline offers support for hardware, software, networking and digital devices. Members can contact friendly and knowledgeable analysts via phone at 1-800-276-4216, e-mail, or online chat for help with any device. The Tech Hotline will troubleshoot problems and offer solutions, often by ‘remoting in’ to your computer while you relax. The customer care team can advise you on hardware and software purchasing, and most importantly, they are especially attuned to your needs as a REALTOR®.

The Virginia REALTORS® Legal Hotline is a member benefit and the fastest way to get vital answers on questions about Virginia real estate law as well as timely information on legal and regulatory issues concerning the real estate industry.

The FAAR Technology Committee facilitates a Tech Time workshop every 2nd Tuesday of the month from 10 am-noon. Bring your projects, tech issues, or plan to shoot a video in the Studio—-We’re here to help!

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