Today we talk about how to get your website in front of clients and how to utilize SEO. If you like this episode and are interested in the FAAR YouTube video on writing bios you can check it out here! youtu.be/K-u_oU_zKZg
Transcript
Welcome
welcome to far louder your official
association podcast
Hey FAAR members it’s MacKenzie and
today I want to talk to you about how
you can optimize your website so that
you start getting more leads from it.
Website Tools
One of the great tools we’ve seen come
out in the past few years are
things like Placester, Realtor.com has
created a place for you to build your
profile, you can use Squarespace but a lot of
people have gone with
the more customizable options of
using things like WordPress to create
their websites because that gives them
more control over the content and where
they’re going to show up.
Some of the major contributing
factors of that (where content shows up)
are the content that goes on the website
so I really want to talk to you about
how to get the right content on your
website to get more leads.
SEO
To understand that, we need to talk
about search engine optimization
more casually known as SEO. SEO is what
happens when you go and you type your
article and they suggest that articles on your
website be between 300 and 500 words
long which is about the
size of an essay that you would have
written in high school. The purpose
for this is because it’s not too long
but it’s not too short
to keep your readers attention. On top of
this, they also suggest
that you use key phrases a certain
amount of times in your
articles depending on the length of your
sentences and the
number of paragraphs.
It sounds really
complicated and really overwhelming right?
Resources
Well, there are a lot of great resources
to find out if the articles on your
website are actually going to be
optimized for the internet so that they
come up higher in search results.
The number one thing that you’re going
to want to look at is Yoast
which is an SEO optimizer that can be
plugged into WordPress.
If you have a WordPress website, this is
my number one suggestion.
it is free to use up to a point. There are some
higher end features that aren’t as
commonly used
if you really want to look into those.
But this is my number one suggestion. If
you want to get your website higher up
you’re going to want to start optimizing
your website
Other SEO Tips
If you’re not using a
website like WordPress where you can use
this plugin,
check out some of these tips:
Have a blog
and again that 300 to word count
It is very important try to use a key
phrase two or three times throughout your
article. something like
“best homes in the area” and then name your
area.
The more you put these things into your
Article, if somebody is searching for
those specific things, they will come up
higher in search results.
What Else You Want To Talk About
You’re also going to want to link to
other websites’ content. Maybe if you’re
talking about
Lake Anna you want to link to the Lake
Anna website because it gives
your website credibility in a search
engine’s processing.
So those are a couple of tips
on how to create
content
You’re also going to want to add
an image and here’s why it’s twofold
the image comes in and creates something
more eye-catching for people to relate
to as they’re going through your website
but also if you have something where you
can
share your content it’ll usually pull
that graphic at the top of the page
that’s associated with the article
so instead of having to create separate
social media content
you’re pushing everybody back to your
website whenever you share
information this is great because it
keeps everything
centralized when you’re looking at
content to share talk about your local
area there are a lot of different services
that each area has something about
schools, something about trails, just really dig
into those things that if you were
moving someplace what would you want to
know. And then you also want to talk
about local businesses because people
want to see
local business supporting local business
and that’s where those photos come in
Again, if you put a photo in your article
About you going to this great downtown shop
and you share that article
to your Facebook page and you’ve got
that photo being shared again and again
and again
it’s just getting that mileage out there
you’re also going to want to talk
about your day-to-day life not everybody
needs to know the
nitty-gritty details of what you had for
breakfast but if you really like to run
in a certain trail share that trail with
people
if you really like to go and make this
recipe but you need to have
this ingredient from that particular
store share that share your life to the
point where you’re sharing your
lifestyle
because you know that other people are
going to want to enjoy that same
lifestyle that you have the privilege of enjoying
because when at the end of the day we
all know that real estate comes down
to selling a lifestyle so if you want to
connect with people
share who you are they’re going to want
to connect with you
I think a lot of people get stuck on
this writing content for their website
or managing their social media. They’re
like I just don’t have the time
you know your clients are going to come
from this
they’re going to find you on the
websites maybe it might not be the first
time they see your name but if your name
pops up on some place like Zillow or
realer.com
they are googling you to find out more
about who you are
It’s very interesting to see the
statistics especially because
a lot of people think that the most
important thing on their website
is that MLS feed and while that’s a
great feature to have
it’s not what drives people to come to
your websites anymore because they’re
going to zillow and they’re going to
realtor.com
So, if you want to hear more about the
exact statistics we actually have a
great episode
on our YouTube page that was taught by
Matthew Rathbun
about how you can get your bio to be
more professional looking and why it really
matters to have that content on your
website I highly suggest you check it out
You really can’t afford not to put
content on your website
it is a driving force especially for new
agents so if you want those leads if you want
to get started make sure you’re
developing content for your website
and as always far is here to help and
support you we have great tools on our
website I highly suggest you check them
out faarmembers.com tools and check out all
the great content we have there for you
Have a great day guys!