In 2024, FAAR received a $30,000 National Association of REALTORS® Consumer Advocacy Outreach Program grant to conduct a public awareness campaign on the importance of housing affordability.
The campaign included a landing page showcasing local market data and highlighting the need for a wide variety of housing price points. FAAR also recorded a testimonial video with a prospective buyer and a local housing advocate to provide a first-hand account of our challenging market.
Both the information page and the video were promoted through Facebook and YouTube ads shared through the FAAR social media channels.
Look below for images and results from the campaign.
