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8 Powerful Resources for Building a Lead Capture System
If your goal is to attract people looking to sell a home, you may want to offer an RPR Market Activity Report, which highlights current market opportunities, or a request for a free home valuation. If you’re looking to attract buyers, try offering a Market Activity Report customized with an upcoming open house schedule or new homes on the market.
With that sorted, let’s explore eight different solutions worth considering before building your next lead capture system.
Form Builders
1 Google Forms – Free
You probably already have a Gmail account, so this one isn’t much of a stretch. Google’s form solution makes creating and analyzing form results easy. Simply drag and drop your fields into place. Some of the benefits include it’s integration with Google Sheets and the ability to collaborate with others. Also, Google Forms is easy to embed into any site.
2 Gravity Forms – ($59/yr)
The leading WordPress plugin for creating forms, Gravity Forms, builds your lead capture system by simply dragging fields into place. Use the conditional logic to show or hide fields, sections, and pages, or even the submit button based on user selections.
3 Wufoo – (Free and/or $19/mo+)
Another simple solution for creating embeddable forms, Wufoo, offers both a free and paid version. The free version allows users to create up to five forms with fewer than 100 monthly entries. The tool includes an easy to use form designer. Paid plans, which start at $19 a month, include more sophisticated features and allow for more entries. Also, WuFoo provides over 60 integrations to other useful platforms.
4 Form Tools – (Free)
For the techy agents out there, Form Tools is a complete form-hosting solution offered free as open source (GNU Public License). One installation of Form Tools can handle as many forms as you want, even on different websites.
Landing Page Tools
5 Unbounce – ($79/mo+)
Unbounce is a powerful drag and drop landing page builder that will help you create mobile responsive pages without any help from a technical team. It comes with hundreds of templates to make getting started quick and easy, including integrations with some of the top tools on the web.
6 Instapage – ($69/mo+)
Similar to Unbounce, Instapage is a landing page tool that can be used to building mobile responsive lead capture pages. Instapage has team collaboration features, drag and drop elements, and A/B testing. Instapage provides a fews ways to integrate with your site, including a WordPress plugin.
7 LeadPages – (14-day free trial and/or $25/mo+)
LeadPages is a popular solution and one of the lower price points. The tool offers lots of template options which are mobile responsive, and integrates with the Facebook Ad Builder. LeadPages also supports A/B testing so you can see what changes are working and what are not. It also comes with a WordPress plugin.
Lead Form in Facebook
8 Facebook Lead Form – Cost tied to ad
If the purpose of your form or landing page is to generate prospects, Facebook Lead Ads should be considered. Each ad comes with a simple form that’s ideal for capturing a prospect’s information, all within Facebook. The forms even pre-populate the prospect’s public information such as name, email or phone number.
Wrapping it up
These eight form builders and landing page tools each provide their own benefits. Choose the one that best aligns with your project. If you have one already picked out, please share with us here.
Republished from the Realtors Property Resource (RPR) Website at http://blog.narrpr.com/tips/8-resources-building-lead-capture-system/
General Assembly Session Adjourns: What does it mean for Real Estate?
General Assembly Adjourns: What does it mean for real estate?
The General Assembly adjourned the 2018 session on Saturday, March 10, 2018. The Virginia Realtors® Legislative Team along with many local Government Affairs Director worked tirelessly to shepherd the statewide agenda through the legislative process. See below for summary of the bills that were enacted during the session.
Team Legislation – Delegate Chris Peace (HB 862) / Senator Glen Sturtevant (SB 758)
- The legislation defines a Real Estate Team as “two or more individuals, one or more of whom is a real estate salesperson or broker, who (i) work together as a unit within the same brokerage firm, (ii) represent themselves to the public as working together as one unit, and (iii) designate themselves by a fictitious name.”
- Clarifies that a Real Estate Team, even individual licensees with unlicensed assistants identifying as a team, will have to obtain a business entity salesperson license. The requirement to obtain a Business Entity License already exists in the statute and DPOR believes that a Real Estate Team should already be obtaining a Business Entity License. This clarification in the statute allows consumers and other members of the general public to search on-line at DPOR for a Real Estate Team.
- Requires any principal broker maintaining more than one place of business to obtain a branch office license for each place of business maintained.
- Requires brokerage agreements (buyer’s and seller’s agreements) to include the name and contact information of the supervising broker. Consumers need to know, in all transactions, who the supervising broker is should a problem arise.
Translation of Documents Non – English Language – Delegate David Bulova (HB 439)/ Senator Monty Mason (SB 528)
This legislation encourages real estate licensees to assist the growing diverse population in the Commonwealth by establishing statutory authority for a real estate licensee to refer a party to one or more translation services so the party can contract directly with a translation service of their choosing. The legislation would also make clear that the real estate licensee is not liable for any inaccuracies that may occur by the translator or translation service since all the real estate licensee is doing is advising the party of the availability of translation services. A real estate licensee may not charge a fee for such assistance or referral.
Earnest Money Deposits – Broker Education – Post-License CE – Other Technical Changes – Delegate Riley Ingram (HB 864) / Senator Dave Suetterlein (SB 514)
This legislation would establish in statute a right for the real estate broker to give written notice to the parties and disburse an earnest money deposit in accordance with the clear terms of a real estate purchase contract. The legislation also gives a real estate broker an option to give written notice of intended disbursement, with a 15-day “protest period” for one of the parties to object in writing. If a party objects in writing, the likely option at that point would be to go to court.
This legislation stipulates that two hours of the existing eight-hour broker education focus on the requirements for broker supervision under the Code of Virginia and the Real Estate Board Regulations. The bill also adds real estate finance to the existing curriculum for post-licensure education.
It requires the Real Estate Board to develop a form to be signed by the parties acknowledging that the purchaser has been advised to review the residential property disclosure statement on the Board’s website. Finally, this legislation makes a series of technical edits to various sections of the Real Estate Licensing Law.
Condo and Property Owners Associations – Delegate David Bulova (HB 923)
This legislation would require all Common Interest Communities (Condo and Property Owner Associations) to provide a short summary of important information contained in the resale certificate or disclosure packet, delivered at the same time as the Resale Certificate or Disclosure Packet. Much like the Residential Real Property Disclosure Statement, this summary will provide buyers with a summary of items that could affect their decision to purchase a home in a Common Interest Community including:
- Annual dues
- Special assessments
- Rental restrictions
- Parking or vehicular restrictions
- Pet restrictions
- Architectural restrictions
- Home businesses
- Length of declarant control
Acceptance of Rent with Reservation – Delegate Chris Peace (HB 855) / Senator Mamie Locke (SB 197)
The current statute requires a landlord to give a notice of acceptance of rent with reservation in order to accept rental payments and still move forward with eviction. The current language of the statute is being interpreted different ways by different judges, so that landlords and tenants, property managers and lawyers don’t know exactly how to handle these notices. The purpose of this legislation is to simply clarify the existing law removing the requirement for second notice for the time period between entry of an order of possession and prior to eviction, thus eliminating the confusion with the existing statutory language.
Lexington-Virginia Beach Short-Term Rental Ordinance – Delegate Barry Knight (HB 824)
Earlier this year, the City of Lexington passed an ordinance to regulate short-term rentals that violates state law in a number of different ways. Among other items, the local ordinance prohibits individuals from owning more than one rental property, requires BPOL taxes, requires a business license, etc. The purpose of this legislation is to require the City of Lexington to amend its ordinance to come into compliance with various provisions of state law. Every other locality in the Commonwealth that has adopted a short-term rental ordinance has complied with state law and the City of Lexington should be required to do the same thing. Additionally, the bill was amended in conference to add that any short-term rental located in the Sandbridge Special Service District in the City of Virginia Beach shall be a principal use subject to the City’s regulations applicable to short-term rentals. This amendment was added after Virginia Beach’s planning commission proposed an ordinance for short-term rentals which required operators to obtain conditional use permits.
Clarification of Supreme Court Case – Title – Delegate Marcus Simon (HB 311)
A real property owner who buys a house at foreclosure sale, if the occupant does not move out, would file an unlawful detainer in the general district court. In the Parrish case, the occupant challenged the legal title of the successor owner and the Supreme Court ruled that such owner would have to try “sufficiency of legal title” in the circuit court since a general district court does not have jurisdiction to try legal title to real property. The Office of the Executive Secretary of the Virginia Supreme Court (OES) prepared a narrative in the general district court judge’s manual to try to head off the potential of every unlawful detainer case getting derailed by assertion by a tenant or other occupant of insufficiency of legal title to real property. The purpose of this legislation is to put into statutory language the substance of the OES judge’s manual narrative.
The FAAR Public Policy Committee is currently soliciting for issues to review for possible inclusion in the 2019 Legislative Package. If you have an issue of concern, please visit www.faarmembers.com/submit-an-issue/ to send it along to the Committee for consideration.
April Posts Gains in Total Volume and Units Sold
April typically signals the start of the spring selling season with increasing sales and this year did not disappoint. Total sold dollar volume increased over 8%, coming in at $164,683,573. That increase was fueled by 517 units sold in the month of April, representing a more than 7% year-over-year increase. Median price dipped over 3.5%, settling at $295,000 compared to $305,950 in April of 2017. “The spring market continues to be strong, with both closed transactions and new transactions showing an increase year-to-year,” states FAAR Board Member Phillip Blake. “The strong sellers’ market has buyers strengthening their offers with larger earnest money deposits and asking for less in seller concessions and contingencies.”
The drop in median price could be attributed to the sizable increase in the number of attached homes that sold in the month of April, including both duplexes and townhouses. There was a 73% increase from the same time last year, with 78 selling in April of 2018 and just 45 last April. With an average sold price of $240,808, the increased sales volume coupled with the smaller price tag of attached homes could impact median price overall without moving the needle too much on the median price of single family homes.
Days on market, the time it takes from when a listing enters the market until it receives a ratified contract, fell over 16% with houses averaging 57 days on the market in April of 2018 compared to 68 days in April of 2017.
Inventory numbers were another bright spot in April, showing a boost that is typical of seasonal trends entering the spring selling season. Active listings remained fairly static with 1,543 properties on the market in April of 2018 compared to 1,564 in April of 2017, representing a small year-over-year over decrease of 1.34%. However, there was an almost 20% increase in new listings with 1,122 coming on the market in April compared to 938 in April of last year. “Lenders are closing loans in approximately 30 days, keeping the market turning quickly,” continues Blake. “This strong market should carry over into the summer and hopefully entice more sellers to get off the fence and list.”
Pathways to Professionalism Video Series: Courtesies for REALTORS®
Pathways to Professionalism is a list of professional courtesies for voluntary use by REALTORS®. The REALTOR® Association of West/South Suburban Chicagoland took the NAR Pathways to Professionalism one step further by developing a video series articulating its key concepts and courtesies. Originally published in 2007, this video segment features introductory remarks about the REALTORS® Pathways to Professionalism program.
Respect for the Public
REALTOR® Association of West/South Suburban Chicagoland presents this overview of ways to improve professionalism in this video “Pathways to Professionalism: Respect for the Public”
Respect for Property
REALTOR® Association of West/South Suburban Chicagoland presents this overview of ways to improve professionalism in this video “Pathways to Professionalism: Respect for Property”
Respect for Peers
REALTOR® Association of West/South Suburban Chicagoland presents this overview of ways to improve professionalism in this video “Pathways to Professionalism: Respect for Peers”
Conclusion
REALTOR® Association of West/South Suburban Chicagoland presents this overview of ways to improve professionalism in this video “Pathways to Professionalism: Conclusion”
FAAR Hosts Taste of Fredericksburg to Benefit RPAC
On Thursday, May 3, FAAR hosted the Taste of Fredericksburg fundraiser to benefit RPAC. Over $2,000 was raised in support of RPAC and members enjoyed a lovely evening at Braehead Manor. The event featured wine tasting by Chateau MerrillAnne, beer tasting by Maltese Brewing, and food by UFO. Tours of the manor were also provided and Taste of Fredericksburg sponsor, Embrace Home Loans, raffled off Realtor corn hole boards.
#MemberMonday | Meet Tina Keene
Name
Tina M. Keene
Hometown
Montross, Virginia
Current Location
Exit Elite Realty, Fredericksburg, Va
Title
Realtor, MRP, PSA, ABR
Number of Years in the Industry
3
Why do you love working in real estate?
I worked in a Customer Service Industry for 40 years and love helping and creating Happy Buyers and Sellers. To me, it’s always been about focusing on serving others- not Selling. With this continued mindset, everything continues to fall into place, and I’m very grateful.
What are you most proud of in your career?
I was raised in a Military Family, I’m very proud of that Heritage, and how the Military served my family. Earning my 1st. Designation with my MRP Certification at FAAR will always mean so much and a way of giving back to those that serve our great Country.
Do you have a special cause or volunteer your time?
I’m an animal lover and involved in contributing to various Rescues.
Fun Fact
I will be assisting my Husband “Smurf” this Summer in Colonial Beach with our “Hot Dog Cart” Business “Dogs And Hogs Gone Wild”
Excel in the Virginia Leadership Academy
Influence. Innovate. Connect.
The state association, Virginia REALTORS®, is encouraging members who want to build their leadership skills to apply for a slot in the 2019 Virginia Leadership Academy (VLA) program.
It is composed of four retreats from February through September 2019. FAAR boasts of many graduates of VLA- Suzanne Brady, Sherry Bailey, Chip Taylor, Sarah Stelmok, Drew Fristoe, Arlene Mason and many more.
Two, $1000 scholarship are available to FAAR members to defray the cost of the program. A member may request FAAR funding after their acceptance into the program. The VR application deadline is June 29, 2018. Call Pat Breme for more information, pbreme@faarmembers.com.
Interested members should complete the application by Friday, June 29, 2018. Applications must be completed in their entirety to be considered. Tuition is $1,750; limited financial aid is available.
June 29, 2018 All applications due
July-September 2018 Application Review/Selection Process
October 2018 Applicant Notification & Billing
February 5, 2019 Retreat 1- Orientation (Richmond)
April 9-11, 2019 Retreat 2- (Richmond)
July 16-18, 2019 Retreat 3- (Northern Virginia)
September 17-19, 2019 Retreat 4 and Graduation- (Annual Convention in Williamsburg)
For any questions, please contact Cailin Richardson or Lili Paulk.
The Virginia Leadership Academy will prepare emerging REALTOR® leaders from all around the Commonwealth to excel at the local and state associations and to become model REALTOR® experts in the field. Participants will build their leadership skills through a series of retreats and a major class project.
Sentrilock 3-year Locksmith Agreement Ending
The 2016 contract FAAR signed with Sentrilock stated that locksmith fees, caused by faulty lockboxes, would be paid by Sentrilock for the first three years of box ownership. The three year coverage begins when the box is purchased/leased (even from another association), which may be before the March 2016 conversion date. The coverages end for most FAAR members March of next year. However, for those who have transferred from other associations, that coverage may be ending sooner depending on when they purchased their Sentrilock boxes.
Claim your free Placester site
Fredericksburg Area Association of REALTORS® is proud to share that all Realtors have access to a free Placester IDX website through the NAR Realtor Benefits Program!
Your free website includes a mobile-ready design, IDX listing integration, custom domain mapping, editable “About” and “Testimonial” pages, mortgage calculator widget, and social media icons to highlight your social profiles.
In addition to the free website, Fredericksburg Area Association of REALTORS® has partnered with Placester to provide you access to a vast library of educational resources, webinars and podcasts about how to brand yourself online and grow your business.
Please visit https://learn.placester.com/fredericksburg-area-association-realtors/ to claim your FREE site today. Participation is completely optional.
We hope you enjoy this member benefit!
I aspire to be like Chick-fil-A
by C. Lynn Lenahan, Associate Broker
1st Choice Better Homes and Land, LLC
Hey everyone, it’s Lynn Lenahan, Assoc. Broker/REALTOR® of 1st Choice Better Homes & Land. I am honored to also vice-chair the 2018 Professional Standards Committee.
I am very passionate about Professionalism and what it means for us as REALTORS®. I’m so passionate, it put me in the hot seat to write a brief article on Professionalism. Wow, to me that’s like saying, write a brief about the United States. Really?? Professionalism…brief… the word brief and Professionalism shouldn’t EVEN be allowed in the same sentence.
Ok, where to start…
For a topic so broad, I thought, get to the basics Lynn…definition. The dictionary (on line) should cut to the chase. So…according to Oxford Dictionaries, “Professionalism is the competence or skill expected of a professional.”
I really wish they hadn’t used “professional” in the definition of professionalism, it kind of defeats the purpose to me. Ok, let’s see if we can make it more specific to real estate and see what might jump out.
Re-Phrase: A REALTOR® is a professional who is expected to be competent and skilled at their craft. Boom! Hmmmmmm…. Expected. Ah—ha! That’s the key word, expected. It isn’t hoped or wished, it’s expected. It is EXPECTED of us to be competent and skilled.
So, we have the Code of Ethics which is a clear guide of do’s and don’ts. I think you’d agree, it’s very clear and concrete. That’s not saying some of the scenarios we find ourselves in don’t get us unintentionally tangled up.
But what is expected of us is clear.
We will often hear, above all else, follow “The Golden Rule”. Treat others the way you want to be treated. If you follow the Golden Rule, you can’t lose. Professionalism definitely includes the Golden Rule.
But…Professionalism also includes the Code of Ethics and highlighted in that is respect. That’s right, R-E-S-P-E-C-T…or the public, property, and peers. It’s paramount. Again, stay with me. Let’s put this all together and step out of the box for an example.
Consider with me a very successful and relevant business model: Chic Fil A. No, I’m not off my rocker. Come on…admit it. Wouldn’t you agree: Chic Fil A’s got it going on! They are somehow able to be closed on Sundays, and still, the consumer is loyal and supportive…returning with business time and time again.
What? With all the restaurants out there, closed Sundays yet a smashing success! When I consider my own personal experience, I can say the following: I can count on them, I always know what to expect, they don’t disappoint. I know when they will be there and when they will not. Their stores are clean and tidy, the associates always ask how they can serve me.
My order is accurate and consistent. They say to me it was a pleasure serving me. They are confident; they are accommodating to special requests and needs. They are timely. On the rare occasion they are delayed, be it because of me or someone else (usually me), I am sure to receive a gift card in appreciation of my wait.
They are kind to each other. They work together like a well-oiled machine, looking to make my time with them as special as possible. This model embodies a thoroughly thought out process, a model and people working that model who are confident in their craft and skilled from start to finish. It’s a perfect working example of Professionalism. E…VER…Y…TIME.
I know, we are Real-Estate-Long-Major-Life-Decision not Chic-Fil-A-Fast-Food. Either way though, isn’t it still all about the art of being Professional? Professionalism…one who is expected to be competent and skilled at their craft, with all that it embodies.
Food for thought (no pun intended but it happened and I like it so, yes, intended). Pathways to Professionalism https://faarmembers.wpengine.com/wp-content/uploads/2017/05/Pathways-to-Professionalism.pdf. Bookmark it. Follow it. Embrace it. Good things are sure to happen on the flip side!
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