News

Recent news, business resources and press releases.

New Real Estate Podcasts

Listen to hot topics in real estate whether you’re on the go or lounging at home!

Looking for ways to give back but not sure how?

Couldn’t volunteer for FAAR’s Community Service Day but want to give back to local residents in need?  The following organizations provide home construction and home repair volunteer opportunities throughout the year and are always looking for willing volunteers!  Check out these charities, signup to be a volunteer, and give back!
The Code of Ethics – Stopping Robber Barons since 1913

The Code of Ethics – Stopping Robber Barons since 1913

by Pat Breme, RCE, CIPS
CEO

A Gift of Vision, that sounds pretty lofty coming from NAR in 1978 but Bill North the Executive Vice President at the time, thought members needed to be reminded of the Code’s significance. The Code was adopted in 1913 and made a condition of membership in 1924. In his article, North describes the Code as a Gift of Vision, a living document. It is the vision of those members in the early 1900’s who dreamed that the business of real estate could become a profession… that the highest and best use of the land required the highest and best measures of professional responsibility. Those members also believed that private property ownership of the land was indispensable to political democracy and a free and prosperous citizenry.

It was not the threat of government sanctions that moved REALTORS® of the time to make a commitment to business integrity and fair dealing. The Code of Ethics was created as a rejection of the fraudulent real estate practices exemplified by the Robber Barons whose motto was Let the Public be Damned. At the time only law, medicine and engineering had ethical standards. Over the years, the Code proved to be a guide in NAR’s growth and development, an impetus for education of its members. It also bound local, state and the national association together in an interdependent relationship.

The Code has evolved and will continue to evolve, reflecting the changes in the business. Its principles will be strengthen, not deluded, to ensure REALTORS® are held to a higher standard. The Code must remain constant, enforceable without being oppressive, meaningful without being dogmatic. The Code is a living document because each Article has a single premise, service to the public. It is the means to that end.

As a condition of membership, REALTORS® agree to uphold the Code but it is not the law and does not supersede licensing regulations. The Code’s relationship to the law is a follows-1. It defines those duties and obligations required in the public interest which are beyond the capacity or power of the law to mandate. 2. The Code supports the law by requiring a higher sensitivity of the duties and obligations which it imposes. The Code is independent of the law but it cannot survive if misused or misapplied. A diligent and fair search for the truth is mandatory and there are procedures in place to ensure that due process is applied to all parties.

To REALTORS®, the Code of Ethics offers the lessons of hindsight, the guidance of foresight and the understanding of insight- a RARE Gift of Vision.

Read the entire article penned by Bill North here.

The Technology Committee has got your back!

The Technology Committee has got your back!

But I’m not Tech Savvy.

For some of us, technology is scary and intimidating. For some of us, the thought of being on a “Technology Committee” is even scarier.

But here’s where the FAAR Technology Committee can help you.

The Technology committee holds an informal monthly meeting (9 AM) and open workshop (10 am-Noon) every 2nd Tuesday of the month. Just one morning, that’s it.

When you talk about the consumer trends and real estate technology out there and get more comfortable using the latest digital resources, everyone wins!  You have more confidence, you use tech more safely, and you can perform tasks in ways you never could before!

Build your Instagram, discover the latest in real estate tools, shoot a video in the studio—the technology committee is here to help overcome your tech intimidation and empower you to harness technology in your business.

Read how Tech Time helped local broker, Kat here!

6 projects, 50 volunteers…how FAAR gives back!

6 projects, 50 volunteers…how FAAR gives back!

The Fredericksburg Area Association of REALTORS® (FAAR) hosted six community service projects throughout the Fredericksburg area on Saturday, May 19, 2018.  FAAR volunteers prepared a home for exterior painting, painted the entire interior of another home, and cleaned up yards at four other locations.  The projects took place in the City of Fredericksburg and the counties of King George, Spotsylvania, and Stafford.

To support the work being done on Saturday, the Fredericksburg Realtors® Foundation contributed $1,500 to the effort to help purchase materials.  The Foundation is a 501©3 non-profit organization that serves as the charitable giving arm of FAAR.

FAAR partnered with the 516 Project, a local non-profit that performs home maintenance and home repair projects for those in need, to perform the work on the six projects.  The 516 Project undertook their spring workday on Saturday, complete with over 100 volunteers and 14 projects completed

Pricing Strategies Advisor Certification Class offered August 20, 2018

Pricing Strategies Advisor Certification Class offered August 20, 2018

About the Pricing Strategies Advisor Course

This PSA course is specifically designed to help residential real estate agents and brokers enhance their skills in pricing properties, creating comparative market analyses (CMAs), and guiding clients through the complexities of valuation.

The course begins by putting the CMA in context on the spectrum of valuation services—which also includes appraisals, automated valuation models (AVMs), and broker price opinions (BPOs). In addressing the core CMA activity of determining selling and offer prices, the course offers substantial guidance on comparables and adjustments, including using RPR® tools for these purposes.

Pricing Strategies: Mastering the CMA pays special attention to Article 11 of the REALTOR® Code of Ethics, which defines the roles and responsibilities that REALTORS® must honor and uphold as they prepare their opinions on property value and price. In addition, the course provides step-by-step guidance on how to prepare and deliver a comprehensive CMA Report, work with appraisers and appraisal reports, and how to keep one’s pricing skills up-to-date and honed.

This course is the main requirement for the Pricing Strategy Advisor (PSA) certification and is an approved elective for the Accredited Buyer’s Representative® (ABR®) designation and the Seller Representative Specialist (SRS) designation.

Register for this class today to start pricing homes more confidently!

 

More about Instructor Rebecca Straley

Rebecca Straley is a real estate entrepreneur with decades of experience as a REALTOR®, broker, appraiser, and auctioneer!  Always seeking to ring the bell to bring our clients to the market and increase the productivity and professionalism of the REALTOR®, Rebecca is a top producing agent, Good Neighbor of the Year, Educator of the Year, and Ethics Award Winner.  As Broker of multiple high growth companies, Rebecca has managed nearly 400 agents in multiple market centers of VA & DC while continuing to study and grow; successfully authoring CE classes – instructing NAR Certifications and Designations, and customizing keynote and workshops for the brokerage, the association, and the Region!  As a Leader in the Women’s Council of REALTORS®, Rebecca’s first wish is always to lead by building relationships.

What is the future of housing affordability in our region?

The Partnership for Housing Affordability, a non-profit associated with the Richmond Association of Realtors, hosted a forum on single-family housing affordability sponsored by SunTrust Mortgage.  The forum focused on the current trends in the sale and development of single family homes and how that impacts affordability.  The keynote speaker was Paul Bishop, Vice President of Research with the National Association of Realtors.  He delivered some great statistics, click the image above to access the full report.

Demographic Trends

  • $1 in $5 is connected to the real estate industry
  • 87% of consumers think home ownership is a good investment
  • In 2017, the largest cohort of home buyers were millennials
    • 36% of buyers were millennials
    • 26% were Gen Xers
  • Of first-time homebuyers, 72% are millennials, 19% are Gen X
  • Of repeat buyers, 29% are Gen X, 24% are younger boomers, 18% are millennials
  • 60% of all homebuyers are married couples, but single females are a rising group (increases with age, older boomers and Silent Generation females are buying lots of homes)

Current Market Trends

  • Months of supply peaked nationwide in late 2010 at 12 months
    • bottom is now in 2018, at 3.6 months
  • Limited supply is causing prices to increase significantly, even as much 5-6% annually
  • Home construction is at its lowest level since 2009
  • What’s holding builders back?
    • Lack of skilled labor
    • Lack of buildable lots
    • Cost of raw materials
    • Approval process for new construction
    • Financing availability
  • Inventory issues aren’t poised to change for the next 1-2 years

Affordability

  • Rents are increasing at 4% per year, outpacing incomes
  • Top reason people can’t afford to buy homes is uncertain income
  • Affordability rates:  people earning less than $25,000 can afford just 10% of all currently listed homes, people making less than $50,000 can afford just 30% of available homes
  • Over 1/2 of US renters live in structures with 4 units or less
  • 39% of the US rental market is made up of single family homes

 

I Have No Time…

I Have No Time…

By Pat Breme, RCE, CIPS
Chief Executive Officer

In my 25 plus years with FAAR I have heard that comment often from members who say no when asked to consider a leadership role at FAAR. The comment has merit… who has TIME for anything extra in their lives? Absolutely no one, yet some do make the time to get involved in the community of real estate.

The ask is for a commitment of time, energy and ideas but the upside is get a front row seat to the industry, the trends, the FUTURE! This view can and should guide you in making decisions about your business… where are you and where do you want to be in terms of productively, opportunities, and longevity. It is not just FAAR that benefits through your participation, you benefit!

Current Board members and past presidents provided answers to, two simple questions.

  1. Why I decided to do it?
  2. What are the expected or unexpected, positive consequences of serving?

Here are a few replies- For the complete list check out the May FAARSide Newsletter.

  1. I decided to do it because I like the opportunity to both learn from accomplished peers in our industry in hopes of following in their footsteps and to enjoy the privilege of having a seat at the table with a goal of always improving the associations’ service to members like me. If I’m a due paying member, shouldn’t I be involved and utilizing everything that’s offered? BOD is just an extension of that thinking.
  2. It’s pretty interesting stuff and it opens a huge network of encouraging, successful, enlightening people (staff, agents, affiliates) that help me strengthen my business, while focusing on the big picture for agents as a whole. I really like being able to tackle our collective goals as an industry with many voices being heard. Learning with and from one another only makes me a better agent, thus making my clients happier and more successful.

Clay Murray, Coldwell Banker Elite, current Board Member, 2017 REALTORS® Choice and Melanie Thompson award recipient

 

  1. Honestly – did it because I was “Asked”.
  2. Three unexpected consequences:
    • It has fundamentally and positively impacted my career growth. I now value my and understand what it truly means to be a REALTOR®.
    • My sphere of professional, engaged and very close friends has grown infinitely larger. Cherish these relationships.
    • It’s made me a better me. Both professionally and personally. What time I’ve given to FAAR could never come close to matching how much I’ve gained in return.

Chip Taylor, Long & Foster, Inc., current Director and 2012 President

 

  1. I decided to do it because I was asked. It was an honor to be considered for the position.
  2. I can now say I have served my profession. To newer agents, it shows respect from the REALTOR® community. I get to serve with great leaders and learn from them.

Mark Geslock, Century 21 Redwood, current Secretary

 

2017 President Linda Fosdick heads up the Nominating Committee this year. Contact her (linda@discoverlakeanne.com) or me (pbreme@faarmembers.com) if you have any questions.

The application forms needed to be completed are The Candidate Profile and the Code of Conduct.

8 Powerful Resources for Building a Lead Capture System

8 Powerful Resources for Building a Lead Capture System

Building a high-converting lead capture system is appealing to many real estate agents, but the process of building the lead forms and pages can be a complex and daunting process. It’s doesn’t need to be this way. After all, as a REALTOR® you have access to RPR reports, which work great as a lead magnet—the offer you have for prospects in return for their contact Information.

If your goal is to attract people looking to sell a home, you may want to offer an RPR Market Activity Report, which highlights current market opportunities, or a request for a free home valuation. If you’re looking to attract buyers, try offering a Market Activity Report customized with an upcoming open house schedule or new homes on the market.

With that sorted, let’s explore eight different solutions worth considering before building your next lead capture system.

 Form Builders

 

1  Google Forms – Free

You probably already have a Gmail account, so this one isn’t much of a stretch. Google’s form solution makes creating and analyzing form results easy. Simply drag and drop your fields into place. Some of the benefits include it’s integration with Google Sheets and the ability to collaborate with others. Also, Google Forms is easy to embed into any site.

 

2  Gravity Forms – ($59/yr)

The leading WordPress plugin for creating forms, Gravity Forms, builds your lead capture system by simply dragging fields into place. Use the conditional logic to show or hide fields, sections, and pages, or even the submit button based on user selections.

 

3  Wufoo – (Free and/or $19/mo+)

Another simple solution for creating embeddable forms, Wufoo, offers both a free and paid version. The free version allows users to create up to five forms with fewer than 100 monthly entries. The tool includes an easy to use form designer. Paid plans, which start at $19 a month, include more sophisticated features and allow for more entries. Also, WuFoo provides over 60 integrations to other useful platforms.

 

4  Form Tools – (Free)

For the techy agents out there, Form Tools is a complete form-hosting solution offered free as open source (GNU Public License). One installation of Form Tools can handle as many forms as you want, even on different websites.

 

 

Landing Page Tools

 

5  Unbounce – ($79/mo+)

Unbounce is a powerful drag and drop landing page builder that will help you create mobile responsive pages without any help from a technical team. It comes with hundreds of templates to make getting started quick and easy, including integrations with some of the top tools on the web.

 

6  Instapage – ($69/mo+)

Similar to Unbounce, Instapage is a landing page tool that can be used to building mobile responsive lead capture pages. Instapage has team collaboration features, drag and drop elements, and A/B testing. Instapage provides a fews ways to integrate with your site, including a WordPress plugin.

 

7  LeadPages – (14-day free trial and/or $25/mo+)

LeadPages is a popular solution and one of the lower price points. The tool offers lots of template options which are mobile responsive, and integrates with the Facebook Ad Builder. LeadPages also supports A/B testing so you can see what changes are working and what are not. It also comes with a WordPress plugin.

 

 

Lead Form in Facebook

 

8  Facebook Lead Form – Cost tied to ad

If the purpose of your form or landing page is to generate prospects, Facebook Lead Ads should be considered. Each ad comes with a simple form that’s ideal for capturing a prospect’s information, all within Facebook. The forms even pre-populate the prospect’s public information such as name, email or phone number.

 

 

Wrapping it up

These eight form builders and landing page tools each provide their own benefits. Choose the one that best aligns with your project. If you have one already picked out, please share with us here.

 

Republished from the Realtors Property Resource (RPR) Website at http://blog.narrpr.com/tips/8-resources-building-lead-capture-system/

 

General Assembly Session Adjourns: What does it mean for Real Estate?

General Assembly Session Adjourns: What does it mean for Real Estate?

General Assembly Adjourns:  What does it mean for real estate?

The General Assembly adjourned the 2018 session on Saturday, March 10, 2018.  The Virginia Realtors® Legislative Team along with many local Government Affairs Director worked tirelessly to shepherd the statewide agenda through the legislative process.  See below for summary of the bills that were enacted during the session.

 

Team Legislation – Delegate Chris Peace (HB 862) / Senator Glen Sturtevant (SB 758)

  • The legislation defines a Real Estate Team as “two or more individuals, one or more of whom is a real estate salesperson or broker, who (i) work together as a unit within the same brokerage firm, (ii) represent themselves to the public as working together as one unit, and (iii) designate themselves by a fictitious name.
  • Clarifies that a Real Estate Team, even individual licensees with unlicensed assistants identifying as a team, will have to obtain a business entity salesperson license.  The requirement to obtain a Business Entity License already exists in the statute and DPOR believes that a Real Estate Team should already be obtaining a Business Entity License. This clarification in the statute allows consumers and other members of the general public to search on-line at DPOR for a Real Estate Team.
  • Requires any principal broker maintaining more than one place of business to obtain a branch office license for each place of business maintained.
  • Requires brokerage agreements (buyer’s and seller’s agreements) to include the name and contact information of the supervising broker. Consumers need to know, in all transactions, who the supervising broker is should a problem arise.

 

Translation of Documents Non – English Language – Delegate David Bulova (HB 439)/ Senator Monty Mason (SB 528)

This legislation encourages real estate licensees to assist the growing diverse population in the Commonwealth by establishing statutory authority for a real estate licensee to refer a party to one or more translation services so the party can contract directly with a translation service of their choosing. The legislation would also make clear that the real estate licensee is not liable for any inaccuracies that may occur by the translator or translation service since all the real estate licensee is doing is advising the party of the availability of translation services. A real estate licensee may not charge a fee for such assistance or referral.

 

Earnest Money Deposits – Broker Education – Post-License CE – Other Technical Changes – Delegate Riley Ingram (HB 864) / Senator Dave Suetterlein (SB 514)

This legislation would establish in statute a right for the real estate broker to give written notice to the parties and disburse an earnest money deposit in accordance with the clear terms of a real estate purchase contract. The legislation also gives a real estate broker an option to give written notice of intended disbursement, with a 15-day “protest period” for one of the parties to object in writing.  If a party objects in writing, the likely option at that point would be to go to court.

This legislation stipulates that two hours of the existing eight-hour broker education focus on the requirements for broker supervision under the Code of Virginia and the Real Estate Board Regulations. The bill also adds real estate finance to the existing curriculum for post-licensure education.

It requires the Real Estate Board to develop a form to be signed by the parties acknowledging that the purchaser has been advised to review the residential property disclosure statement on the Board’s website.  Finally, this legislation makes a series of technical edits to various sections of the Real Estate Licensing Law.

 

Condo and Property Owners Associations – Delegate David Bulova (HB 923)

This legislation would require all Common Interest Communities (Condo and Property Owner Associations) to provide a short summary of important information contained in the resale certificate or disclosure packet, delivered at the same time as the Resale Certificate or Disclosure Packet.  Much like the Residential Real Property Disclosure Statement, this summary will provide buyers with a summary of items that could affect their decision to purchase a home in a Common Interest Community including:

  • Annual dues
  • Special assessments
  • Rental restrictions
  • Parking or vehicular restrictions
  • Pet restrictions
  • Architectural restrictions
  • Home businesses
  • Length of declarant control

 

Acceptance of Rent with Reservation – Delegate Chris Peace (HB 855) / Senator Mamie Locke (SB 197)

The current statute requires a landlord to give a notice of acceptance of rent with reservation in order to accept rental payments and still move forward with eviction.  The current language of the statute is being interpreted different ways by different judges, so that landlords and tenants, property managers and lawyers don’t know exactly how to handle these notices. The purpose of this legislation is to simply clarify the existing law removing the requirement for second notice for the time period between entry of an order of possession and prior to eviction, thus eliminating the confusion with the existing statutory language.

 

Lexington-Virginia Beach Short-Term Rental Ordinance – Delegate Barry Knight (HB 824)

Earlier this year, the City of Lexington passed an ordinance to regulate short-term rentals that violates state law in a number of different ways.  Among other items, the local ordinance prohibits individuals from owning more than one rental property, requires BPOL taxes, requires a business license, etc.  The purpose of this legislation is to require the City of Lexington to amend its ordinance to come into compliance with various provisions of state law. Every other locality in the Commonwealth that has adopted a short-term rental ordinance has complied with state law and the City of Lexington should be required to do the same thing. Additionally, the bill was amended in conference to add that any short-term rental located in the Sandbridge Special Service District in the City of Virginia Beach shall be a principal use subject to the City’s regulations applicable to short-term rentals. This amendment was added after Virginia Beach’s planning commission proposed an ordinance for short-term rentals which required operators to obtain conditional use permits.

 

Clarification of Supreme Court Case – Title – Delegate Marcus Simon (HB 311)

A real property owner who buys a house at foreclosure sale, if the occupant does not move out, would file an unlawful detainer in the general district court.  In the Parrish case, the occupant challenged the legal title of the successor owner and the Supreme Court ruled that such owner would have to try “sufficiency of legal title” in the circuit court since a general district court does not have jurisdiction to try legal title to real property.  The Office of the Executive Secretary of the Virginia Supreme Court (OES) prepared a narrative in the general district court judge’s manual to try to head off the potential of every unlawful detainer case getting derailed by assertion by a tenant or other occupant of insufficiency of legal title to real property. The purpose of this legislation is to put into statutory language the substance of the OES judge’s manual narrative.

The FAAR Public Policy Committee is currently soliciting for issues to review for possible inclusion in the 2019 Legislative Package.  If you have an issue of concern, please visit www.faarmembers.com/submit-an-issue/ to send it along to the Committee for consideration.

Pin It on Pinterest

Share This